Southern Company’s Business of Sports – Andrew Saltzman, Atlanta Hawks

The 2026-’27 season is underway for our Atlanta Hawks and it’s time to check in with Andrew Saltzman, President, Business Enterprise & Chief Commercial Officer of the Atlanta Hawks & State Farm Arena.

So feel really good about what I’m seeing Coach Quinn continue to build on the court. But certainly, you know, some of the exciting announcements off the court really had to do with our local television and media coverage that now we’re going to be providing and just given fans so much greater access to watch and enjoy Hawks basketball this year. – Andrew Saltzman