
Sports isn’t just entertainment for the masses! It’s the culmination of months of planning, logistics, negotiations, and MORE! Get the story behind Atlanta’s biggest sporting events with “Southern Company’s Business of Sports,” and find out everything that goes into making Atlanta a major destination for sporting entertainment!

Southern Company Business of Sports: Taste of Atlanta
Dale DeSena, Founder & President of Taste of Atlanta
The cool thing is, is that it's all inclusive so that when you come to the event, you get to have food tastings from about 20 different restaurants from all around the Buckhead area, and then you'll get... we've got a number of different bars that will be open...
21h ago

Dan Corso - President Atlanta Sports Council
Dan Corso: President Atlanta Sports Council on World Cup In the ATL
Yeah, it's very similar to a lot of CFP and... and Super Bowls and and NCAA tournaments, but it's also quite different because we've never hosted World Cup here in Atlanta. Believe it or not, we've had everything else, including the Olympics going b...
Apr 02, 2025

Business of Sports: Danny Hall, Head Coach of GA Tech Baseball
Danny Hall, Head Coach of GA Tech Baseball
Well, we're... we're very excited. We feel like we have a really good, young team, like the majority of our team, is probably sophomores and freshmen. We do have some older guys on the pitching staff, some guys that have been here, some guys that we got in the transfer port...
Feb 14, 2025