April 2, 2026 – Atlanta, GA — The Atlanta Falcons launched today new primary uniforms that the team will wear starting with the 2026 season. The new uniforms honor the team’s rich history while also reflecting excitement for the future. Red once again serves as the central element of the Falcons’ primary home jersey symbolizing passion, intensity, and swagger; qualities that have long been associated with Falcons football and a distinctive connection to Atlanta. The full uniform closet features the new primary uniforms alongside the team’s 1966-inspired throwback uniform.
“Atlanta has always been a city that moves with purpose, and our team is being built the same way,” said Falcons President and CEO, Greg Beadles. “These uniforms are intentionally timeless. They honor the past, reflect who we are today, and signal a new era powered by a young, exciting team ready to compete.”
“Red has always meant something different in Atlanta. It’s when our best football has been played, where this city has shown its heart, and when I experienced the greatest moments of my career,” says President of Football, Matt Ryan. “When you put on red, you feel the history, the pride, and the energy that comes with being a Falcon. Bringing it back honors what’s been built here and fueling what’s coming next, which I’m very excited for our fans to see.”
The Falcons’ new uniforms were developed with a clear philosophy: create an enduring design that feels classic on-field, authentic to Atlanta, and unmistakably Falcons. Built using Nike’s Vapor F.U.S.E. chassis, the jerseys feature lightweight, recyclable performance fabric with targeted perforation zones designed to keep players cool and mobile on game day.
“Our goal was to create a uniform that lasts, one that reflects the city, the team, and our future,” said Shannon Joyner, vice president and chief marketing officer of the Atlanta Falcons. “Every detail was designed to feel authentic to our DNA and feels unmistakably Falcons the moment you put it on.”
FULL UNIFORM CLOSET OVERVIEW
New Primary Home Uniform
- Featuring a black helmet, red jersey, white pants, and red socks
- “FALCONS” appears across the front chest
- White numbering and nameplate typography
New Primary Away Uniform
- Featuring a black helmet, white jersey, two pant options in white or black, and white socks
- “ATLANTA” appears across the front chest
- Red numbering and nameplate typography
New Primary Uniforms: Pants, Helmet, Sleeve Cap, and Inside Neck Collar
- Pants feature striping inspired by the original 1966 Falcons design accentuated by a distinctive silver layer
- Helmets retain the iconic black low-gloss shell, now finished with a silver facemask and an updated front bumper featuring the “winged ATL,” the team’s official secondary mark
- Premium Falcons logo patches appear on each sleeve
- “DIRTY BIRDS” is stamped inside the collar — a nod to the fanbase that defines the franchise
New Primary Uniforms: Numbers and Typography
- Enhanced legibility, forward-leaning angles, and Falcons-specific design cues create a look that’s bold and unmistakable on the field
- A fully redesigned custom number set blends classic block structure with Falcons ownable detailing
- New nameplate font blends classic football styling with a touch of Falcons DNA dispersed within the character set
Throwback Uniform
- Continuation of the 1966-inspired throwback uniforms featuring a red helmet, black jersey, white pants, and tri-color (red, black, white) socks
PLAYER PERSPECTIVE
“I think the red is what makes this team who it is. They have accomplished a lot in those red uniforms. I feel like us bringing it back is a statement to the city, a statement to the team,” said Bijan Robinson.
“Red is our color,” added Drake London.
A.J. Terrell Jr. echoed the energy across the locker room. “Everything feels like it’s meant to be. (The uniforms) brought back a lot of childhood memories.”
The new Falcons jerseys will be available for purchase beginning April 2. Season Ticket Members will receive an exclusive 30 percent discount. The team will also host a 404 Day Fan Fest on April 4 in Atlanta’s historic Old Forth Ward Park to celebrate the launch and connect with fans across the city. The fan fest will feature the new jerseys for purchase (including a limited quantity of special edition “404” chains as a gift with purchase), appearances by Falcons players, legends, Freddie Falcon, Atlanta Falcons Cheerleaders, and more.
For more details on the event, click here. To purchase the new jerseys, click here.
About Atlanta Falcons
The Atlanta Falcons are a professional American football club and member of the National Football League (NFL). The team’s headquarters and practice facility are located on a 50-acre site in Flowery Branch, Georgia. The Falcons’ NFL expansion franchise was awarded in 1965 and acquired by current owner Arthur M. Blank in 2002. Under Blank’s leadership, the Falcons have become one of the League’s premier teams on and off the field, playing their home games at Mercedes-Benz Stadium. For more information, visit www.atlantafalcons.com, and follow @AtlantaFalcons.
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