 Atlanta Falcons owner Arthur Blank. (AP Photo/John Bazemore) To our Atlanta Falcons Fans and Community, No statement can change the disappointment of the past several seasons. I know we have fallen short of the standard you expect and we as an organization have for ourselves. That responsibility rests with me. When results do not match expectations over time, as the owner, accountability cannot be shared or softened. I believe this team should be competing at a higher level than it has, and I share your deep frustration. You, our fans, and the community we are proud to represent are the heartbeat of this franchise. Week after week, season after season, you show up, you believe, and you support this team with pride. You have invested your time, money and emotion into the Falcons, and that commitment deserves a team that competes for championships year in and year out. We have not delivered that consistently enough in recent years. To respect your continuous support of our team and the necessity to put a consistently winning product on the field, we recently put everything on the table to determine how to best move forward. With the help of Sportsology Group, we have conducted a deep, thorough and intentional health assessment of our entire football operation over the last two months. Knowing adjustments across our operation are necessary to achieve our goals, we will be making significant changes. As we announced last night, we will have a new head coach and general manager in 2026, but that is only one part of our approach in a new era. The process we embarked on in recent months was an honest review of our football team from top to bottom; how football decisions are informed, made and implemented; how we are structured; and how we communicate internally. Today I’m writing to let you know the following changes are already in process of being implemented with the Atlanta Falcons:
|
|
| I understand trust is built through action, not words. Honesty, effort and accountability must be reflected in the way this organization operates and performs. Moving forward, every decision will be made with one clear objective – building a team capable of sustained success and competing for championships. I am confident that our new football structure and leadership will have us contending again soon. We are laser-focused on filling these key roles and others with outstanding talent and empowering them correctly ahead of this critical offseason.
We operate in an immensely proud football city and state, and leading this franchise carries a responsibility I take very personally. While I’m very disappointed the Falcons will not be in the playoffs this year, I believe our football team has a solid core of outstanding veterans and exciting young talent that will make all of these open positions highly attractive to an array of top leaders who can come in, get to work and lead our team back to the standard we expect. I want you to know I am grateful for your loyalty, belief, and willingness to continue to show up and support this team, even when it has been difficult. I feel the urgency to get this right for you. We are committed to doing the work, making the tough decisions that are necessary and making the investments necessary to deliver the results you deserve. I care deeply about this community and know how important the success of the Atlanta Falcons is to each of you and the community. Thank you for standing with us. You deserve the absolute best, and I am determined to take whatever steps necessary to get us there. With endless gratitude, |
Comments